Tomorrow is here: this is theme that the 3rd edition of the Smart Square will explore through the lenses of circular economy at Première Vision Paris – 19-21 September.

In the heart of Hall 3, on a widen area of 1,000 square metres, 33 new smart players will introduce a new generation of responsible innovations and alternative materials, all readily available in the marketplace, while experts will discuss ways of conducting business that speaks to today’s contemporary conscious consumers.

Introduced five years ago by Première Vision, the Smart Creation programme is a platform for study and communications that aims to promote smart initiatives of the shows’ exhibitors, as well as to highlight a new generation of values that create new strategic perspectives and competitive advantages for the entire value chain of the creative fashion industry.

Why and what smart means? It represents a product, an approach, a system which include all new key dimensions that the contemporary consumer is looking for: creativity/design, innovation and responsibility at the same time.

The Smart Square is an annual visionary and didactic space launched by Première Vision in 2016, where exhibitors, designers, retailers and brands, along with media and material experts, can visualise and touch these new values and systems that drive contemporary consumers toward better, smarter choices. The Smart Square is the key activity of Premiere Vision’ Smart Creation programme implementing its objectives: unlocking the potential of sustainable fashion by rethinking creativity, driving innovation, accelerating responsibility and sharing culture.

How to navigate into the smart square

Five core areas deliver to visitors a complete picture of what responsible innovation and Smart Creation represent today:

  • SMART LIBRARY: A forum made of smart products highlighted by the Smart Creation team among the collections of Première Vision’s exhibitors. They represent all sectors such as yarns, fabrics, leathers, accessories and components, manufacturing solutions.
  • SMART WARDROBE: A new way to showcase examples of outfits that express the smart values at 360 degrees. The highlight of this year includes: AEANCE / BETHANY WILLIAMS / MARIA CORNEJO / MARINE SERRE / BOTTER / ROMBAUT / SYLVIA HEISEL / DAQUINI.
  • SMART SERVICES A space dedicated to a selected group of companies specialised in services to support the whole supply chain with new solutions where responsibility is a key and competitive advantage value. Some names of this edition players: BLUESIGN TECHNOLOGIES (CH) / BUREAU VERITAS CERTIFICATION (FR) / CENTROCOT (IT) / CFDA FOUNDATION (USA) / CSCB – CENTRE FOR THE BRAZILIAN TANNING INDUSTRY (BR) / EURATEX (BE) / C.L.A.S.S. (IT) / MCL NEWS & MEDIA (UK) / PARLEY FOR THE OCEANS (USA).
  • SMART TALKS 28 leading fashion industry, innovation and sustainable experts who share their knowledge, culture, innovation and values to enable the audience to better understand a modern and a smarter business approach. According to this season’s theme, key subjects will be about the new role of design and smart innovation in the circular economy business model.
  • NEW ENTRY – SMART MATERIALS Last but not least this is new key area is dedicated to highlight new and sometimes unique concepts of innovative materials – yarns, fabrics, leathers, accessories – or processes – manufacturing, finishings.