Italian leather producer Gruppo Mastrotto has revealed a new brand identity, which includes the restyling of its logo, a new tag line, and the redesign of its website.
The company said the concept of ‘premiumness’ underpins the rebranding strategy.
The new logo has been designed to express the company’s core values: quality, tradition and modernity. Gruppo Mastrotto said it represents “the reliability and elegance that distinguish the brand, making it instantly recognisable in the global panorama of the tanning industry”.
Meanwhile, the new ‘Leather Forward’ slogan “represents the bold vision of a future focused on innovation and sustainability”, and “expresses the company’s commitment to promoting continuous progress, keeping its passion for leather and its focus on environmental and social issues at the centre of attention”.
The new website features “a modern, elegant design and intuitive browsing”. It offers an optimised user experience, with renewed content providing detailed information on the products, technologies and values that guide the company.
Particular attention has been paid to the presentation of the ‘Express’ offer, “the ready-to-buy leather service that guarantees immediate availability of a wide range of articles in over 1,500 colours”.
“The renewal of our brand identity marks a key moment. With the new [tagline], we are emphasising our commitment to sustainable innovation combined with uncompromising quality. This restyling is not just an aesthetic change, but a reflection of a strategic vision that reasserts our leadership position in the tanning industry,” said Chiara Mastrotto, president of Gruppo Mastrotto.
The company added that this renewal of the brand identity was just the beginning of a new era of growth as it aims to strengthen its presence in the premium and luxury segments. “At the same time, the company remains faithful to all the customer segments and sectors with which it has established solid relationships over the years, based on trust and the quality of its leathers,” it said.
