The Brazilian Association of Leather Artifacts and Travel Articles Manufacturers (abiacav) recently launched international brand Brasil by Bags to be part of their sales campaigns abroad and used as a common identity by companies participating in the exports project created by abiacav and the Brazilian Export and Investment Promotion Agency (apex).
The brand’s slogan — "Brasil by Bags: Welcome to a Brazil made of leather, colors and inspiration" — synthesizes the main characteristics of artefacts made in Brazil and aims to work as an identity for the national product.
"We are good in making leather products, above average," said Brasil by Bags project manager, Paulo Kieling, adding that Brazil has renowned tanneries and works across the production chain.
The Brasil by Bags brand will be used whenever Abiacav and Apex promote international events, and at the moment, there are 50 companies in the project.
The internationalisation project started last year, and the objective for H1 2014 is to garner the markets in Colombia, United States and Italy. According to Kieling, Colombia is also a hub for other markets such as Peru, Panama and Ecuador, but the United States is the greatest importer in the world in the segment and Italy is a starting point for the Eastern Europe and Middle Eastern markets.
For the project’s second phase, another two markets chosen are Russia and the United Arab Emirates. According to Kieling, the aim is to reach the Arab market as a whole through the UAE, which is also a regional hub. The segment’s exports are about US$50 million per year, and the idea is to double that in the coming year with the exports project.
