La Conceria's view on fairs20 November 2006
Edition 35 of Italian magazine La Conceria, published on November 1, concludes that the leather industry trade fair is on the wane. The headline reads: 'The multinationals: no more trade fairs!' The article states: 'What is the strategy of the giant chemical plants when it comes to trade-fairs? Simple: don't do them. Tanning Tech has been abandoned. The only fairs that are interesting (though only a little) are those in Asia, as long as they're 'regional'. 'Having ascertained that machinery manufacturers did not particularly miss Tanning Tech and are waiting to see the actual outcome of the event in its new spring time version, one question came to mind: what are chemical plants and the big multinationals, which were the first to desert the Bolognese event, focusing on now?' The article states that TFL consider Tanning Tech 'pointless in terms of business and costly from an organisational point of view.' It continues 'while in its heyday, the world came to Bologna, the market has changed and to the chemicals companies among others, the fair no longer offers adequate returns compared to the expense involved.' The article states that LANXESS won't be exhibiting at the next edition of Tanning Tech and continues: '… the indifference that multinationals have towards trade fairs is not limited to just the Bologna-based event, it's much more internationalised and structural.' Giuseppe Scarpato, Cognis, is quoted as saying: 'Nowadays, if there's something new to see, to discuss, it's all done on site: we can't wait until the trade-fair comes round. Tanning Tech? It was good for that group of foreign clients who only travelled once a year: something which is no longer happening at the moment.'