Hong Kong brand Giordano take on footwear

10 February 2005

Giordano International Limited and Carlsson Developments (Asia) Ltd have announced the signing of a global licensing agreement for the production, sales and marketing of Giordano branded footwear. 'We want to extend Giordano's success story into footwear with a collection of comfortable and stylish products. Not only can our customers expect high quality, timeless design and affordable prices from our footwear, we also aim to surprise them with our focus on details and innovation to add extra value to each of our products', says Jeremy Chan, director of sales & operations for Carlsson. Giordano footwear will be sold through footwear stores worldwide and Giordano stores are expected to carry the range from the AW05 season onwards. Carlsson intend to work with distributors in various countries across Asia, the Middle East and Europe. Carlsson Developments (Asia) is a footwear design, marketing and sourcing company with head office in Hong Kong and design & marketing office in Barcelona, capitalising on the sourcing and creative strengths from both Europe and Asia. Giordano International Limited is a leading international retailer of men's, women's and children's apparel under the brand names Giordano, Giordano Ladies, Giordano Junior and Bluestar. Established in 1981, Giordano International now operate over 1,500 stores and counters in 26 markets in Asia, Australia and the Middle East. The company's steady focus on core values of quality, knowledge, innovation, service and simplicity has made Giordano one of the most recognized and respected Asian brands and a by-word for superior quality, value and service.

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