Gluv and bmibaby demonstrate comfort17 April 2007
Gluv are marking the launch of their biggest ever spring and summer range with a link to one of the UK's leading low-cost airlines, bmibaby.com whereby the leading women's comfort shoe brand supply shoes for all female cabin crew members who work for bmibaby, the airline with tiny fares. Gluv and bmibaby are ideal partners for demonstrating the everyday comfort and support offered by the shoes which are manufactured by William Lamb Footwear. All feature leather uppers and linings, and flexible shockproof soles. 'Comfort, style and quality are the hallmarks of Gluv which make the range the perfect choice for busy, working people who are on their feet all day - and who better to benefit from these qualities that an airline's cabin crew travelling at 30,000ft', said William Lamb's sales director Chris Hargreaves. As part of their shifts, bmibaby cabin crew work on average twelve hours a day, 4.5 days a week - and most of this time is spent on their feet, either on board the aircraft, or walking to and from the terminal building. bmibaby was launched in March 2002 and operates from four UK airport bases: Birmingham, Cardiff, East Midlands and Manchester. The airline has been going through a rapid expansion programme and now offers over 900 flights a week to 24 European destinations.