CPS alliance with Rohm & Haas1 July 2001
CPS Color and Rohm and Haas Company have decided to enter into an alliance for the joint use of mutual expertise in the international paint and coatings market. 'As the market leader in tinting systems, we are constantly looking for ways to increase our added value to our customers', says Raimo Piironen, chief executive officer of CPS. 'By combining Rohm and Haas's complementary strengths with ours, we are convinced we can do so. CPS Color works closely with its customers in developing high quality products and long-term partnerships which are mutually beneficial. 'Rohm and Haas have the same philosophy. Our alliance allows us to form a triangle with our customesr, guaranteeing a perfect match between our companies and their products. This synergy will strengthen the market position of all parties involved.' Alan Barton, vice-president and worldwide business unit director for Rohm and Haas's coatings business, agrees: 'We are excited about the possibilities of this alliance and believe that, by working together, we can improve the quality of products and services offered to the paint and coatings industry. 'We found out early on that our strategic goals matched most closely those of CPS Color, particularly in their focus on customers, quality and innovation.' The alliance covers all the business fields where their joint know how and combined resources can and will create more added value for customers. Both companies will keep their independence and will continue working under their respective names.