CPM Collection Première Moscow sets record

4 October 2005

Russia's foremost fashion fair CPM registered new attendance record with more than 14,000 buyers, according to the organisers who say that the upswing in the national fashion industry is set to continue unabated. On Saturday September 10, the fifth edition of CPM - Collection Premiere Moscow drew to a close registering a 16% rise in trade visitors over the previous event and 40% more than the previous year's event) from all regions of the Russian Federation. Organised by the IGEDO Company, a company forming part of the Messe Düsseldorf Group, CPM managed to consolidate its position as the most important and biggest fashion fair and trading platform for fashion in Russia and Eastern Europe. The economic upswing plus a consumer desire to catch up on fashion consumption has especially caught the attention of foreign fashion labels attracting them to the Russian market: over the four days of the event exhibitors from 26 countries (21 at the last event and 20 a year ago) presented over 930 Spring/Summer collections (13% more than the last event and 34% more than last year's event) in the segments of women's, men's and children's wear, Young Fashion, bridal wear and lingerie. They occupied 23,800 m_ of exhibition space (8% more than the previous event). These exhibitors once again included numerous brands selling strongly at specialised retailers in addition to international top brands like Bäumler, BRAX, Bugatti F.W. Brinkmann, Frankenwälder, Gardeur, Laura Biagiotti, Lerros, More & More, S'Oliver and the Italian Miroglio Group. This was also the first time for the likes of Calvin Klein, Mexx and Praha to exhibit in Moscow. 'The economic upswing in Russia is continuing at the same pace and domestic demand. currently estimated at a volume of euro13.5, is set to rise further. This is a trend also very apparent in the fashion sector in this country', says IGEDO CEO Frank Hartmann who goes on to say: 'Fashion today is really centre stage here in Russia and in Moscow especially so. It is omnipresent when you walk the streets. International fashion at the highest level has become part and parcel of a newly discovered awareness of life.' Hartmann adds: 'Throughout the exhibition halls at CPM we once again clearly felt how this economic sense of new departures is fusing with the new concept of society in this thriving country.' Also for the exhibitors the fifth CPM has been very successful: Natalia Chuiko, buyer Calvin Klein, USA, said: 'This is the first time for us as exhibitors at CPM. The fair is really dynamite! We are happy and surprised at the high frequency of trade visitor calls.' Occupying 2,000 m2 exhibition area, Italy once again accounted for the largest of 13 country participations at CPM. The German Pavilion united 90 brands on a total of 1,700m2. Notable national participations also came from France, Spain, the United Kingdom, Austria, Portugal, Finland and Turkey. First-time country presentations in Moscow included Denmark, Bulgaria and Romania. This means the biggest fashion nations and those of greatest importance to the Russian market were represented at CPM. Above and beyond those international brands, CPM is increasingly also becoming established as a presentation forum for creative Russian designers. Alongside young designers from the 'Institute of Fashion Industry' such as Erika Zaiontz, Elena Teplitskaya and Ludmila Mezentseva, the major 'crowd pullers' were the stunningly imaginative fashion shows presented by Russia's currently most well-known and flamboyant fashion designers, Valentin Yudashkin and Slava Zaitsev. The results obtained from the first visitor survey underline the outstanding position occupied by the IGEDO event on the Russian fashion market: first-time visitors accounted for 21% of the total and 11% of visitors came from abroad. In terms of the origin of Russian trade visitors, the Greater Moscow area again dominated with 50%, followed by the metropolitan area of St. Petersburg (12%) and the eastern region up to Jekatarinenburg (10%). 8% of visitors came from regions located even further east but the southern regions of Russian (Volgograd etc.) also accounted for roughly 10% of CPM visitors. The sixth edition will be held from February 28 to March 3, 2006, at the Exhibition Centre Krasnaya Presnaya Expocentr. For further information on CPM as well as all other activities of the IGEDO COMPANY go to: [http://www.igedo.com] [http://www.cpm-moscow.com] [http://www.cpm-moscow.ru] [http://www.cpm-moscow.com] [http://www.cpm-moscow.ru]

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