COTANCE launches leather promotion campaign - That’s Life, That’s Leather!12 October 2012
After offering the licensing of its campaign material free of charge to the newly established Executive Committee of ICT in Shanghai in early September, Cotance decided at their Bucharest Council meeting on September 26 to establish a permanent leather promotion campaign under the slogan “That’s Life, That’s Leather!”.
Created in 2004, the Cotance campaign “That’s Life, That’s Leather!” proved that effective communication to the general public on leather does not need to be prohibitively costly and that even less wealthy leather trade associations can use the campaign for the defence and promotion of leather.
The 2004 Campaign was developed as a “postcard-exercise” where images of leather in our lives testify to the usefulness of the material and the emotions that it engenders in people. The permanent Cotance launched in Bucharest intends to build on the success of the past campaign and develop a combination of traditional and internet based communication tools.
Leather trade associations can join the Campaign by subscribing a simple licence agreement and possibly a voluntary financial contribution.
The European confederation of tanners associations, Cotance would like leather sector operators worldwide to support this initiative.