APLF buoyed by fashion and strong asia market8 March 2010
The 26th edition of APLF- Materials Manufacturing & Technology (APLF - MM&T) edition will be held this month in Hong Kong and will focus on fashion and a strong platform for the strong asian markets, particularly China.
APLF - MM&T takes place March 29 – 31, at the Hong Kong Convention & Exhibition Centre (HKCEC), Wanchai, Hong Kong. It is held concurrently with two other APLF-organised events - Fashion Access: the fashion fair for finished products, and Prime Source Forum: an annual meeting place for top executives in the apparel industry.
Thanks to the combined strengths of Hong Kong’s strategic positioning and APLF’s experience in the industry, APLF - MM&T boasts a competitive edge in the Asia market, although its scope is international and attracts attendees from over 100 countries every year. It is no doubt a convenient and comprehensive one-stop sourcing solution for buyers.
According to the organisers, visitor numbers are on track to surpass those of 2009 (which amounted to 17,000 buyers and over 1000 exhibitors).
For many years the organisers have been working with the renowned French Committee of Colour based in Paris to develop seasonal APLF Colour and Materials Trends. Each year, the APLF - MM&T Trends Lounge introduces APLF’s four key colour directions and presents them in harmony with a selection of leathers and fabrics from APLF - MM&T exhibitors. The upcoming fair will unveil trends for spring and summer 2011.