The jury’s verdict for awarding this prize was because Povey worked tirelessly to stamp her authority on her segment of the market.

Also nominated were Sheila Barry of Donaghys from Northern Ireland, Nichola Carrol and Oliver Tezcan of Asos, Neil Steptoe of Kurt Geiger and Michelle Vaughan of Poste Mistress and Office.

Kirstin Deutelmoser said: ‘All finalists stood out with their strong commitment and special performance. In so doing they helped the sector survive difficult times. I especially congratulate the winner Helen Povey – who also regularly attends GDS in her capacity as a buyer – on her great success.’

The next GDS / Global Shoes trade fair will be held September 10-12, 2010.