Lanxess K K, the Japanese subsidiary of the Leverkusen-based chemicals group, have inaugurated their new headquarters in Tokyo. Referring to the ceremony, Lanxess board member Dr Martin Wienkenhöver, who is in charge of Asian business, said that Japan is the most important market in Asia.
In fiscal year 2003, the country contributed roughly 20% of the e887 million (US$ 1.2 billion) in total sales generated by Lanxess in the Asia/Pacific region. This year Lanxess plan to grow in line with the Japanese chemical market, whose growth is expected to be between 2-3%.
Wienkenhöver said: ‘The factors that make Japan so attractive for us are its enormous sales market and its geographic location in a region of such dynamic growth.’ Lanxess’ key customer segments are the automotive and tyre industries, along with the electronics industry. The company are a leading manufacturer of solid rubber for automotive tyres in Japan, as in many other countries. Similarly, their speciality chemicals also occupy key market segments.
In Japan, Lanxess are a leading international provider of speciality chemicals and intend to further expand their position based on an extensive portfolio offering significant opportunities. All Lanxess business units can take advantage of the growth opportunities in market segments requiring sophisticated technology.
