LANXESS leather business unit is combining marketing and sales activities for leather chemicals in Europe, the Middle East and Africa (EMEA) into one regional centre. Up to now there have been two – one for northern Europe in Leverkusen and one for southern Europe in Milan. Michael Thamm, the new regional head of marketing and sales EMEA, said: ‘We have to optimise our efficiency if we want to remain competitive, and that means streamlining structures. By merging the two regional centres we will be better placed in future to respond quickly and specifically to customers’ needs.’
All orders for leather chemicals in the EMEA region have been handled by LANXESS Srl in Italy as sole partner since the beginning of the year. ‘We also want to exploit the potential in the EMEA region better than we have done in the past, and so we have adapted our structure accordingly’, says Thamm.
A new ‘Competence Centre Italian Innovation’ has also been set up with the aim of further strengthening the focus on trends, fashion and article development. It will be headed by Giuseppe Latini, who will also continue as head of the leather business unit in Italy.
