The launch of UK footwear manufacturer Van Dal’s new collection was truly a work of art. Canvasses bearing six foot images of the new season’s range adorned the walls of a gallery, as retailers were treated to a very artistic preview before the exhibition opened to the public.
The creative concept of magnifying six inches of shoe to epic proportions formed the centrepoint of a new marketing campaign – but when the images were created their impact was such that all the partners involved agreed they must be shared firsthand, and ‘The Fine Art of Footwear’ event was born.
The three-day public exhibition, held at The Forum in Van Dal’s home town of Norwich, marked the launch of the company’s Autumn/ Winter 2007 collection. The images on display were created by local photographer Pete Huggins. Vandal produce an extensive range of shoes and handbags for the more discerning woman who appreciates quality, comfort and style.
