Lanxess look ahead1 March 2010
Lanxess, one of the world’s leading suppliers of leather chemicals, are offering customers a genuine competitive advantage with the colour and trend forecast for spring/summer 2011. The specialty chemicals group have produced a special collection of leather samples that shows the trends for the spring/summer 2011 season.
It was created in Italy, one of the main centres of the fashion industry, where the company have a competence centre, including a laboratory and applications development department at Santa Croce sull`Arno (Tuscany). The samples show tanners what kind of appearance; surface touch and overall impression are going to be in fashion for leather in the future season. The trend collection also includes formulations and practical processing suggestions so that tanneries are well prepared to reproduce the new trends, whether floater type or washed look, waterproofed nubuck or negative embossed split leather, very soft and natural vegetable leather or glossy leather with gold effect.
Lanxess have unveiled three fashion themes for spring/summer 2011:
Summer, sun, sea – these three words are enough to describe the complexion of the coming season. Fashion proves itself to be an influential area – oceanic motifs dominate. The power of the water not only takes away all concerns, it also generates personal excellence. Fresh colours like riviera and hot coral dominate the trend in combination with sandy shades, partly with metallic reflections.
Turbulent periods in time usually tend to generate maximum levels of creativity and spirituality. We begin to honour this living with uncertainties by searching for ease. In nature we can escape from rationality and find calmness. Quality and naturalness are in the spotlight. Leathers are very soft and fine. Light colours like lint and apple blossom will be combined with stronger tones like carrot and excalibur.
During changing times we look for a new balance between clarity and distinctiveness on the one hand and free expression and individuality on the other. Sports activity catches on. Spare time is dominated by athletic, individual image cultivation. This tendency affects fashion - dynamics are in the foreground. The colour concepts are full of clear and powerful shades like blazing yellow in combination with violet and fluorite green.
For a preview of the trends visit www.lanxessleather.com.