EMAG22 March 2007
Emag Ltd and their Indian agent Noble Exports in Chennai have in recent years successfully been marketing New Zealand lamb, sheep and calf skins in India. In order to keep up with the increased demand in India for bovine leather Emag and Noble will in future offer a wider range of products such as wet-blue and crust bovine hides from New Zealand. Emag represents various New Zealand suppliers and have been successfully marketing bovine hides into Europe, and particularly Italy, for many years. This experience and know how will enable Noble Exports to promote these products in India. In addition, Emag and Noble will offer wet-blue bovine hides and calf skins from Ukraine. In order to guarantee consistent quality all the hides and skins are transported from the Ukranian tannery to Italy where they are selected according to Emag's own strict standards. This additional step has proved to be beneficial for customers in Europe because it gives them a guarantee of quality and eliminates the risk involved in shipments which come directly from the Ukraine. This approach will also be followed in India with the goal of building up long-term relationships with customers. For Emag, a close relationship with the customer is vital in today's market and, therefore, a strong local presence is very important. The extended collaboration with Noble Exports will guarantee this presence not only in terms of lambskins but also for bovine products.