BASF introduce product finder10 June 2010
Exactly what products does BASF produce, and for which industries? Quick answers to those questions are now available for customers and any other interested parties on the BASF company website at http://www.basf.com/productfinder.
Officially introduced on June 10 the product finder contains more than 800 product lines covering 25 industries and 19 applications, including leather chemicals. However, leather chemicals are not currently included on the list but BASF's intention is to add them by early 2011.
The product finder lists all the main BASF products along with matching market criteria. In addition to searching for selecting products by name, users can also look up products by client industry, basic chemical substance and availability in different countries. Users define the desired search parameters and a list of product lines is then displayed. Each product line comes with a brief description, links for further information and contact details. A search for vitamins for the food industry for instance will show 21 BASF product lines.
An added benefit of the new online application, which is updated on a continuous basis: it makes BASF products easier to find via popular search engines such as Google and Yahoo.